Paratough
The games are tough. The athletes are tougher.
The games are tough. The athletes are tougher.
Roles
Art Direction
Copywriting
Client
Canadian Paralympic Committee
Agency
BBDO Canada
RECOGNITION
Cannes Lions x 3
Cannes Lions Titanium Shortlist
The One Show Gold x 8
The One Show Silver x 2
The One Show Best of Discipline (Audio)
The ADCC Gold x 4
The ADCC Silver x 2
Marketing Awards Best of Show
Marketing Awards Gold Craft
Strategy Awards: Campaign of the Year
Billboard
Entertainment Tonight
People
ABC News
Good Morning America
Perez Hilton
Huffington Post
Buzzfeed
MTV
NME
Forbes
Yahoo News
Slate
E Talk
The Canadian Press
National Post
CBC News
The Globe and Mail
CTV News
Global News
About
A holistic campaign that celebrates the extraordinary challenges faced by paralympic athletes, including the creation of the Paratough platform, still used today by the Canadian Paralympic Committee.
A holistic campaign that celebrates the extraordinary challenges faced by paralympic athletes, including the creation of the Paratough platform, still used today by the Canadian Paralympic Committee.
