Spicebreakers

The game of spicy icebreakers

The game of spicy icebreakers

Roles

Creative Direction

Client

Canada Dry

Agency

Lg2 Canada

RECOGNITION

Cannes Lions x 3
Cannes Lions Titanium Shortlist
The One Show Gold x 8
The One Show Silver x 2
The One Show Best of Discipline (Audio)
The ADCC Gold x 4
The ADCC Silver x 2
Marketing Awards Best of Show
Marketing Awards Gold Craft
Strategy Awards: Campaign of the Year
Billboard
Entertainment Tonight
People
ABC News
Good Morning America
Perez Hilton
Huffington Post
Buzzfeed
MTV
NME
Forbes
Yahoo News
Slate
E Talk
The Canadian Press
National Post
CBC News
The Globe and Mail
CTV News
Global News

About

Canada Dry was launching its new ginger beer to spice up boring cocktails. So we created a game to help spice up boring cocktail parties.

Canada Dry was launching its new ginger beer to spice up boring cocktails. So we created a game to help spice up boring cocktail parties.