Suit Swag

You lose your swag when you're hungry

Roles

Art Direction

Copywriting

Creative Direction

Client

Snickers

Agency

BBDO Canada

RECOGNITION

Cannes Lions x 3
Cannes Lions Titanium Shortlist
The One Show Gold x 8
The One Show Silver x 2
The One Show Best of Discipline (Audio)
The ADCC Gold x 4
The ADCC Silver x 2
Marketing Awards Best of Show
Marketing Awards Gold Craft
Strategy Awards: Campaign of the Year
Billboard
Entertainment Tonight
People
ABC News
Good Morning America
Perez Hilton
Huffington Post
Buzzfeed
MTV
NME
Forbes
Yahoo News
Slate
E Talk
The Canadian Press
National Post
CBC News
The Globe and Mail
CTV News
Global News

About

A viral stunt for a Snickers/Raptors partnership that resulted in hundreds of memes, thousands of comments and millions of impressions all from one comically oversized suit.